What are the benefits of promotional videos? Well according to recent marketing research, there are plenty of benefits when it comes to Promo Videos for business.
5 Compelling Benefits of Video Marketing
Video boosts conversion rates.
Video is a great addition to your email marketing campaigns.
Search engines love video.
Video builds trust and credibility.
The video encourages social shares.
In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing. So what is it that makes video so important? Well, according to 88% of marketers, video marketing provides them with a positive ROI.
Compared to text-based flyers, articles, or posters, promotional videos allow you to tell as well as show the product you offer in an engaging manner. The prospects can see the visual from different angles, and it helps them to make a better impression of your product or your brand.
How videos can help your business?
With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, and attract new customers, but they can help companies attract new employees and even make workers more productive.
Now you must be asking how long should your Promo Video be?
Make your promo videos the same as traditional TV advertisements: 30 to 60 seconds. It's a tried and true format and, if it's good enough for the big advertisers, it's good enough for most businesses. However, if you want a deeper dive into your business, then you can create a longer format, interview-style video. Something I’ve done for a small coffee shop in Rutherford NJ called “Ara Coffee“ 3 years ago. In this video, I was interviewing a family member of the shop, where she gave a detailed explanation of the origin of the coffee and how it’s prepared, and what else the shop offers.
So if you are considering implementing videography in your business, do so. It will only benefit your brand and or your shop!